Cardiff, UK

Job Type

Full Time

We are looking for an attentive, detail orientated Analytics and Sales Analyst position to drive insights and optimisation in multiple facets of the business. As an Analytics and Sales Analyst, you will be involved in understanding and analysing user and business needs, ensuring outcomes are aligned with Wales Interactive’s strategic direction. You will demonstrate the ability to challenge constructively and act as a critical friend to achieve solutions that are fit for purpose. This is your opportunity to act as a trusted advisor on matters relating to digital data.

You must be able to work independently at times and collaboratively with a diverse team when necessary.

The Analytics and Sales Analyst position is full time.

About the Role

As a Digital Analyst, you’ll be defining and developing suitable metrics to ensure the digital business have a clear view of success. You’ll also be undertaking detailed analysis of digital data to generate business intelligence.

Your key responsibilities may include:

  • Developing new insights from the range of digital analytics tools to drive effective engagement

  • Develop insights into possible improved customer experience

  • Data driven opportunities for optimisation campaigns and implementation using the appropriate programmes and tools

  • Collaborating with other departments to enhance product knowledge and expand awareness

  • Investigating new ways to improve the product using new or existing data sources - no one will say no to a good idea!

  • Project-based work on a range of new, data-driven initiatives.

In addition, you’ll be:

  • Providing consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels

  • Creating reports to inform relevant management in the business

  • Identifying possible consequences of change and estimating modifications or developments to achieve the objectives

  • Analysing benefits and identifying strengths and weaknesses

  • Managing stakeholder engagement and identifying stakeholders


  • Previous experience within an Analytical/Sales role is essential

  • Good numerical reasoning and logic ability with problem solving skills

  • Good interpersonal skills as you will need to communicate complex information to non-technical parties in various form.

  • Engaging effectively with colleagues across the team and wider business to deliver objectives, driving conversations and diffusing conflict

  • A logical and methodical approach to problem-solving.

  • Knowledge of Microsoft Office packages.

  • To be able to work independently at times and collaboratively with a diverse team when necessary

  • Be commercially aware of the industry and relevant sectors

About the Company

Wales Interactive is a multi-award winning video games and interactive movie publisher & developer. We pride ourselves in being an unshackled independent studio creating, producing and funding our own ideas exclusively from our studio in South Wales. We have also evolved into a Video Games & Interactive Movie Publishing Label collaborating with some of the most talented games developers and filmmakers across the globe to help bring their original creations to new platforms. Internationally we have become one of the driving forces behind the rebirth of the interactive movie genre.